6 Simple Tips On Thumbtack To Promote Your Property Management Business
Thumbtack works differently from other platforms in the sense that your company is presented to potential customers in a much different way. Essentially, jobs are sent to your company, at which point you send a bid back to the prospect. But this doesn’t mean there aren’t steps you can take to make your company stand out from the competition.
#1 Start With The Prospect In Mind
When using Thumbtack as a customer, you first specify the type of service you need to be done, such as plumbing, roofing, property management, or something else. When a customer searches for a business like yours, the results will be filtered by those basic parameters.
The outcomes are determined by variables like:
- Budget
- Keyword Search
- Ratings
- Location
- Unique Services
This alone demonstrates how crucial it is to carefully put up your company listing. The details you provide there will aid clients in finding you. If used correctly, Thumbtack can deliver qualified leads to your property management business.
#2 Make Your Profile Stand Out
In light of this, you must make a Thumbtack listing that enhances the attraction of your company to your target market. You should include as much information as you can on that listing page and utilize a unified tone throughout. That implies that it needs to contain elements like:
- A Detailed List Of The Services
- Brand Symbols
- Contact Details
- Enticing Images
- Slogans
Try to imagine someone who has never learned of your company looking at your business listing. Is it simple to understand what you do and how you differ from your rivals? What areas do you excel in?
#3 Keep Your Description Clear And Concise
Although it shouldn’t be overly detailed, your explanation should have enough details to be useful. Your visitor should be able to quickly understand the purpose and methods of your business. Look for ways to convey the distinctive qualities of your business in every aspect of the messaging on your profile page.
#4 Select A Great Profile Picture
Selecting a picture for your Thumbtack profile is critical, but you don’t want to choose one that doesn’t accurately represent your business. In the absence of a listing photograph, your profile will be deemed “incomplete” and won’t appear in search results. You can also include a thorough summary of your products and services. Your company’s overview should be succinct but interesting.
#5 Carefully Choose Keywords
Include the keywords that are most pertinent to your services or goods. Even though you might not have a lot of them, they ought to be strongly tied to your services. For instance, you might want to include keywords like “accounting services,” “rental analysis,” and “tenant management” if your property management company offers these services. You can also provide your town or city.
#6 Show Off Your Reviews
Reviews are one of the most important forms of currency when it applies to generating leads and converting prospects into clients. Therefore, show some recent reviews. The number of reviews your business has on Thumbtack will be visible to customers, and they may read them to find out what other clients have to say about you.
Generating reviews should be a focused part of your strategy. Offer something appealing in return for a review. That might be a deal on your services, but it’s not guaranteed. Simply provide an additional service in exchange for the evaluation. Send a note after the project is finished asking for feedback on Thumbtack. Inquire about the project’s successes and areas where you may make improvements going forward. If they would like to collaborate with you again, ask them.
Final Thoughts
While you may not be the one chasing down leads on Thumbtack, it is essential to ensure that your company profile gives them enough reasons to choose your property management company over the other competitors. With these tips, you’ll be able to stand out and grab the attention of your qualified prospects.
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